Have you tried Google Base for Business Promotion?
Most of the companies basic aim is to turn online searches into offline customers and for that mandatory condition is to drive traffic and then convert those into sales & leads. Google Base is currently the best place to attract targeted traffic on your product specific landing page. It's presently true that Google Product search is the biggest search for Business Professionals. So think, do you really want to lose such quality traffic?
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Google Products SERP
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At present Google Base Store Connector is only available in the UK & US. While doing search on Google UK & USA you can see Google Shopping list on first page of SERP. So,Google base is the best way to get listed in Google products SERP. It's quite easy to get listed in Google products SERP as compared to organic listing. We think Google Base is the best free gift from the Google Gods & we must take advantage of it. Once we place the right feed, it's very useful to have huge entries while ranking top of the SERP.
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How to Optimize a product feed?
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Optimizing Product feed is just optimizing a site page. The major factors are-
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Unique Title– Title is the first marketing statement for your product. And keywords should be placed properly in title tag.
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Product Price- If your product price is lower than your competitor, then your higher ranking probability will be more in comparison to others.
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Description- One of the major thing to remember is as you have given more description and details than your competitors you will be definitely rewarded with higher SERP on the Shopping Engine. Details also includes pictures.
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Fresh Data – As Google doesn't crawl your feed pages, it's important to ensure that your feed is up to date with the present prices, descriptions and names.
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