• Online marketing is the pathway for success to any business.
• Create a global presence of your brand over internet.
• Internet Marketing is required by all companies, small or big.
• Every business wants better reach to new customers.
• The course takes you through the roots of Internet marketing and real hands on experiences equips you for building a successful online business.

• You will get compelling and complete handouts and subject matter content.
• Complete Hands on experience.
• Learn from interactive Flash Presentations.
• Infographics (use of pictures to explain concepts ).
• Interactive quizzes.
• Excellent for Management, Marketing and Developers.
• Content created by IITians from the  real world Internet  marketing experience.

• Marketing Executives responsible for online marketing.
• Website designers and programmers.
• Small Business owners who believe in do-it-yourself marketing. 
• Webmasters wanting to promote their websites. 
• For the professionals in traditional advertising and marketing. 
• Students - B.A, B.COM, BBA, BCA, BE, MCA, MBA.

         Internet Marketing Course 

• Module 1  :Internet Marketing
  
  • Internet Marketing Of the Websites
  • Search Engines.
  • Online Branding.
  • Search Engine Optimization
  • Search Engine Marketing (paid)
  • Types of Internet marketing - Viral, email ,Affiliate.
• Module 2 : SEM (Paid Inclusion)
  • Contextual Marketing.
  • PPC - For Google.
  • Google Adwords.
  • PPC - Yahoo 
• Module 3   : Search Engine Optimization
  • How Search Engine Works
  • Website Analysis
  • Keywords
  • Keyword Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • Link Building.
  • Content Writing.
  • Ethical SEO
• Module 4   :Content Marketing 
  • Introduction.
  • Article Submission.
  • Press Release.
  • Forums
  • Content Writing
• Module 5  : Social Media
  
  • Introduction.
  • Social Media Optimization
  • Consumer Trends.
  • Social News
  • Social Bookmarking
  • Video Sharing
  • Pod Casting.
  • Twitter
  • Wiki
  • Micro Blogging
• Module 6  :Social Networks
  • Facebook.
  • Facebook Marketing.
  • Linked In.
  • Social Networking.
  • Custom Social Networks.
  • NING.
• Module 7  :Affiliate Marketing
  • What is Affiliate Marketing?
  • Finding Profitable Affiliate Programs.
  • What is Commission Junction?
  • Set up your affiliate marketing blog.
  • Writing Quality Lead Generating Articles
  • What is Pay Pal?
• Module 8  : Blogging 
  • What is Blog?
  • Understanding Blogosphere.
  • Importance of Technorati.
  • How to Create a blog?
  • How to promote a blog?
• Module 9 : Traffic Analysis
  • Search Marketing Measurement and Tracking.
  • Web Metrics.
  • Importance of Web Analytics.
  • Web analytics tools.
  • Google Analytics.