SEM (Search Engine Marketing) Course 
Duration: 4 Weeks.

MODULE 1: SEM Basics

1. What is Search Engine Marketing?
2. Organic Listing- Marketing
3. Paid Inclusion -Marketing
4. Introduction to Google AdWords
5. Introduction to Yahoo! Search marketing
6. Introduction to Microsoft ADcenter

MODULE 2: Paid Search:

1. Introduction to PPC Marketing
2. PPC Search Engines
3. PPC Workflow
4. Advertising & Marketing Platforms
5. Paid Marketing Models
6. Keyword Research for PPC Campaigns
7. Landing Page for PPC Campaigns
8. Ad Copy Creation for PPC Campaigns

MODULE 3: Introduction to Google Adwords:

1. Introduction to Google Adwords
2. Adwords policies
3. Pricing & Ranking

MODULE 4: Google Adwords Accounts:

1. Account Types, Setup, and Structure
2. Account Navigation
3. Organization, KeyWords & Ad Text
4. Ad Formats

MODULE 5: Google Adwords targeting :

1. Search & Contextual Targeting
2. Placement Targeting
3. Language & Location Targeting
4. KeyWord Targeting

MODULE 6: Google Adwords – Cost & Billing :

1. Cost Control
2. Billing Cycle
3. Basic Billing process
4. Payments outside the US
5. Position Performance.
6. Google Account Creation and Navigation.
7. Google Keyword Matching.
8. Google Location Targeting.
9. Invoicing

MODULE 7: Tracking Adwords performance:

1. How it works?
2. Ad visibility & Troubleshooting
3. Reports
4. Basic ROI & Conversion tracking
5. Creative Marketing.
6. Advanced Conversion tracking

MODULE 8: Optimizing Adwords Performance:

1. Optimization Overview
2. Your Website
3. Your Account
4. Specific Optimization Strategies

MODULE 9: Adwords Toolbox & Analytics :

1. Account performance tools
2. Analytics tools Troubleshooting tools
3. AdWords Editor
4. Google Analytics basics
5. Reporting
6. Goals & Filters
7. Driving Improvements with Analytics data

MODULE 10:Managing Adwords Accounts:

1. My Client Center
2. Selling Adwords
3. The Adwords API

MODULE 11: Advanced SEM Resources :

1. Major SEM Organizations & Bodies
2. Top SEM Forums / Groups
3. SEM / PPC Podcasts
4. Google Analytics basics
5. Google, Yahoo & MSN SEM resources

MODULE 12: SEM Tools & Services

1. General SEO / SEM Tools
2. SEM Data analysis tools
3. PPC tools
4. Major Traffic Sources - PPC Ad Networks