Website Design and Search Engine Optimization

- Having a web site is not enough.
- Your Website must rank higher in Google(and other SE)
for the relevant keywords.
- High Google Ranking = More Business.
- See our profolio

EXECUTIVE SUMMARY

Selecting a SEO and Internet Marketing Provider is a critical decision. A right partner can help you take your business to new levels. SEO from Telezent will help you reach a highly targeted audience through natural search rankings. We have a world famous Visual Platform (www.VizEdu.com) where we educate people in the ever changing domain of Search and Internet Technologies. We explain complicated SEO, Social Media and Web2.0 topics through easy to understand interactive visual flash movies. Some of the leading SEO companies, corporations and Universities are already using some of our Flash Animations to educate there employees and clients.

SEARCH ENGINE OPTIMIZATION

By walking the talk – Our VizEdu.com website ranked on Google Page One and Two for many Keywords like “Facebook Connect Explained”, “What is Socia Media”, Increase Twitter Followers”, “Pillars of Social Marketing”, etc in 6 months. By doing SEO in the right ethical way and keeping ourselves updated on the latest search technologies – we help our clients rank higher.

We take advantage of Google Universal Search to offer our clients up to 4 videos – creation and submission to YouTube, etc. This enables us to rank you higher very quickly for certain Keywords. No SEO provider does this.

Results in a higher click through rate
No recurring pay per click costs
Gives highest ROI in the long run
Generates brand awareness and recognition
Higher natural rankings builds trust among searchers

Evaluation and Planning

Initial SEO Analysis
1	Site Architecture Analysis	This helps to understand entire architecture of website which includes flow of information , navigation ,internal pages an internal links.
2	Usability Audit Analysis	Understanding the usability of website through the users stand point.
3	Competitor Analysis	Analyzing competitors for the website structure and there back linking pattern.
4	Meta tags & Code analysis	Analyzing the meta tags for it relevance with the page content .And we check HTML or XHTML code for errors.
5	Internal Link validation	Identification of broken links and analysis of internal links and there contribution in Page rank
6	Current ranking Analysis	Analysis of current Page Rank and Alexa traffic rank. For understanding the inbound link weight age and traffic response for your website.
7	Set up Google webmaster central account	Google webmaster central tool provides valuable SEO related information about your website and it is important for xml-sitemap submission.

Keyword and Competition Analysis
Keyword Research is very important and can literally make or break your SEO campaign. Most popular mistake people make is to select one word or two word keywords to rank on. The whole idea of keyword research is to select realistic keywords which can bring in significant amount of traffic. We use Google Keyword Research tool and involve our clients in keyword selection.
1	Identify site Keywords & phrases	Researching the targeted keywords which are being search by users to find your product and service.
2	Identify and Shortlist Competitors	Finding competitors and based on researched keywords and extracting more keyword related intelligence.
3	Shortlist Keywords & phrases	Short listing keywords and sending them to client for feed back.
4	Shortlist Social keywords	Extracting keywords from the tags of social media website.
5	Anchor text keywords	Extracting keywords from external and internal link Anchor text.

Execution and Implementation

One Time Activity
On-Page Optimization Make all Website Pages SEO optimized in Keyword Targeted Manner. Make Website Architecture SE friendly – so that crawling and indexing is easy. We first create a Page by Page report of all issue areas and recommendations. Based on client policy either we make changes to your web pages or you make changes based on recommendation report we send.
1	Meta and Title Tag Optimization	Optimizing Meta Tags in sync with the page content and keywords.
2	w3c Validation	Fixing Html Code Errors .We validate your sites as per W3C guidelines.
3	Image & Hyperlink Optimization	Incorporation of keywords in Alt text of image tags and title attribute of hyperlinks. Optimizing Internal Link Structure Broken Link + Orphan pages analysis and correction Optimization of External Links
4	Header Tag Optimization	Addition of keywords in Heading Tags (h1 to h6). Search engines do consider this tag while ranking a site.
5	Creating XML or ROR sitemaps (and submission to Google etc)	Sitemaps ensures proper indexing of all the web page on the website. Search engines normally accepts these site maps in xml and ROR formats
6	CSS + Javascript optimization	Optimize for Search Engines.
7	Robot.txt optimization	Used to control the access permission of crawlers on your website.
8	Low Code-to-content ratio	Move code to include files. SEs like Content Not Code.
9	Content evaluation & placement	Evaluating content for the conversion performance.
10	Content to keyword optimization	Optimizing Content with proper placement of keywords inside it.

Monthly Content Creation, Submission and Link Building Activities

Monthly Content Creation, Submission and Link Building Activities

SEO has changed greatly – yet most SEO companies follow the 1999 SEO cookie cutter approach for all clients.
Telezent SEO Approach is based on the complete understanding of

New Search Engine changes (Google Universal Search,etc),

People behavior

Connected Nature, Data Syndication and Rules of the various online entities (Directories, Micro Blogging, Blogging, Social Bookmarking, Niche Search Engines, Forums and Social Networks, etc)

We take great care in enhancing our Clients brand and increasing traffic.

Link Building and Management

1	Link Building (High Value Relevant Links)	20 manual link request.
2	Forums and Nice Social Networks	Introductions and Profile creation.
Site Submission
1	Submit to Directories (General, Business, Niche based on Industry )	25 submissions per month.

Web 2.0 and Social Media Optimization

1	Submitting to Social Bookmarking Sites	40 submissions.
2	Article Submission ( Article content must be provided by CLIENT)	20 submissions.
3	Blog creation, Setup and Maintenance	Yes. On Wordpress or client Domain
	(a) Blog Post Creation	20 Blog post per month. (Educative, Industry specific & new/information, Product/Service Related)
	(b) Blog Marketing	15 Comments on relevant blogs. This ensures we are visible in the industry ecosystem.
4	Videos Creation and Submission to Youtube, etc	4 Simple Educational/Promotional Videos and submitting to YouTube - Videos also embedded to blog.
5	PPT	4 PPT for Slideshare
6	MySpace Page Creation (where applicable depending on Business)	Potential Collaborators and customer visibility.
7	Google Products (Addition and Monthly Renewal)	As needed. Only for E-Commerce Clients.
8	Squidoo Lens	Excellent SEO friendly One Page Company Profile.
9	Craigslist	As needed. Addition and Monthly renewal.
10	Online Press Release (Paid by Client)	1 in 2 months. (More is there is a stream of new products)
11	Twitter	Promote on Twitter

Reporting and Customer Support

Reporting
1	Pre-optimization report	This report provides an insight of your website before optimization.
2	Weekly and Monthly SEO Reports	We provide weekly and monthly keyword positioning report.
3	Weekly SEO (Telezent) Resource activity Report	We provide weekly activity reports which helps you to keep track activities and our deadlines.

Customer Support
We walk hand-in-hand with you executing a successful online SEO campaign.

1	Email	We set up a custom email for all SEO project related activities.
2	Chat
3	Phone	We have a vonage US number. So we are a local call away from you.

RANKINGS AND GUARANTEES

Website will be submitted to the major free search engines and directories, including a few industry-specific free directories.
All our suggested keywords will have searches as determined by WordTracker.
We will include all keywords give by the client in the optimization if client wants post keyword research analysis also.
Unethical SEO techniques will not be used in our SEO.
None of the SEO techniques used by us will get our clients website banned.
The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly.
We will disclose our SEO techniques to you.
We will not carry out any changes on your website without prior approval.
We do not give false ranking guarantees.

It is not possible for any one to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website. See what Google says.

Contact Us

Email us for service inquiries.