SEO CERTIFICATE COURSE

1: Introduction to SEO :

• Importance of Search  
• Theory, Concepts and Definitions
• How Search Engines Operate? – Crawling
• Indexing, Processing and Ranking
• What are Web Directories?
• Return on Investment from SEO

2: Search Engine Basics :

• What is Keyword?
• Ranking Factors in Search engines - PageRank
• Quality, TrustRank, etc
• Components of SEO Campaign
• Google Webmaster Tools
• Case Studies

3: SEO Requirements Gathering :

• Theory, Concepts and Definitions Methodology
• Website Analysis (TOOLS – W3C, Rankquest)
• Industry Research
• Site Objective
• Analysis of Site Competitors (TOOLS – Xinureturns, SEO Centro, Compete, WebConfs)
• Potential Link Source (TOOLS – Yahoo Site Explorer)

4: Keyword Analysis and Research :

• Keywords 
• Theory, Concepts and Definitions 
• Methodology 
• What is Keyword Research? (Tools – Google Trends, Google Insights, Google Suggest) 
• Effective Use of Keywords – Where & How (TOOLS – Google Adwords, SEO Book Tools, WordTracker and Overture (Paid))

5: Optimizing your website:

• Introduction to Website Optimization (Theory, Concepts and Definitions)
• SEO Methodology 
• Website Architecture & On-page Optimization 
• Web Page design, site structure and Navigation guidelines
• Website Accessibility for ROBOTS
  • Robots.txt
  • Sitemap protocols
  • Server Headers
  • HTTP request technology
  • HTTP request/response architecture,
  • 401,403,404 codes 
• Technologies to use/avoid – Flash, Frames, CSS, JavaScript 
• Quiz and Case Studies 
• Tools – Google WebMaster , Google Analytics, Spider Simulators, HTML validity checkers.

 6: SEO Copywriting

• What is Copywriting?
• SEO Copywriting Guidelines
• SEO Copywriting Process
• TOOLS – several SPIDER Simulators

7: Link Building:

• Link building: Overview 
• Components of quality links
  (TOOLS – Langreiter Tool, Hub Finder, Domain Age Tool, Bad Neighborhood Tool) 
• Link Types 
• Link Building Process (TOOLS – Forums, Blogs, Directories)

8: Search Engine Spam :

• Search Engine Spam - Introduction 
• Types of SPAM 
• "Black Hat” vs. “White Hat” Search Engine Optimization. 
• Reporting & Removal of Spam

9: Search Engine and Directory Submission :

• Search Engines and Directories 
• Pre-submission checklist 
• Submission to Search Engines (Google, Yahoo, MSN, Ask) 
• Submission to Directories (DMOZ, Yahoo Directory, Niche directories)

10: SEO Analytics :

• Web Metrics & Web Analytics definitions (if needed) 
• KPI (Key Performance Indicators) 
• TOOLS -Click Tracks & Google Analytics