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Workshop Topic: Search Engine Optimization
Conducted by: TeleZent Inc.
Duration: 2 days.
Overview:
  • Visibility on Search Engines (Google,Yahoo, etc) has become mandatory for companies.
  • For individuals and companies searching on Google has become part of the decision making process.
  • If your company website, product or service webpage does not show up on Google Search Results then
    • For the customer you do not exist.
    • You are losing potential revenue.
    • Your market share is being taken away by your competitor.
    • You are on your way out of the market.
  SEO helps you to acquire high positioning in search engines results ensuring visibility and high returns.
Features:
  • You will get compelling and complete handouts and subject matter content.
  • You will get 1-Month access to our world famous Visual Online SEO Course which is used in USA.
    • Interactive Flash animations explaining SEO concepts. 
    • Infographics (use of pictures to explain concepts ).
    • 10 Downloadable PDFs for all modules for you to keep. 
    • 10 interactive quizzes.
  • Excellent for Management, Marketing and Developers.
  • Content created by IITians with search engine development and real world SEO experience.
Benefits:
  • Learn why your website does not show up in a web search and how to fix this situation.
  • Learn how to increase visibility of your website in search engines results.
  • Learn how and where to create search engine friendly content. 
  • Take away 10 visual PDF lessons - complete with checklist, process diagrams and infographics.
  • Take away graphical checklist .
Audience:
  • Marketing Executives responsible for online marketing.
  • Website designers and programmers wanting to learn SEO. For website developers SEO knowledge increases their professional value and has become a must have. 
  • Small Business owners who believe in do-it-yourself marketing. 
  • Webmasters wanting to optimize their websites. 
  • SEO is a great skill for professionals in traditional advertising and marketing. 
  • Students - B.A, B.COM, BBA, BCA, BE, MCA, MBA.
  • Content Writers.
Outcome:
  • After completing the Two-day SEO workshop, you will be able to optimize your own website for Search Engines.
  • If you are looking for employment as an SEO, it will give you a competitive edge over other applicants.
  • Design, execute and and maintain successful search engine optimization campaigns for your sites. 
  • Make websites search engine friendly and designed to attract targeted visitors. 
  • Start your own SEO business or get a job into the hot field of SEO. 
  • Manage and collaborate with SEO vendors or professionals.
  • Increase traffic and revenue if you use Affiliate or Adsense. 
Prerequisites for this Workshop:
  • You must have basic computer skills and internet skills .
  • You must understand English.

Workshop Agenda

Day 1: Basic SEO Skills

Topic Description Duration
Basics of SEO and How to be Search Engine Friendly






  • Importance of Search Engines and Directories.
  • How Search Engines Work? 
  • Understanding Crawling. (Tools:Spider stimulator) 
  • Indexing and Serving Results 
  • Search Engine Ranking Factors.
  • Components of SEO Campaign.
9.00 am – 11.00 am







Requirment Gathering










 
  • SEO Requirements Gathering 
  • Industry Specific Research 
  • Understanding website Objective
  • Website Analysis
    (Tools :W3C, Rankquest)
  • Analysis Of Site Competitors using tools.
    (Tools - Xinuereturns, SEO Centro, Compete, Webconfs)
11.00 am – 12.00pm












Keyword Research.







  • Keywords.
  • What is Keyword Research?
    (Tools - Google Trends,Google Suggest,Google Insights)
  • Effective Use of Keywords – Where & How?  
    (Tools - Google Adwords , Word Tracker , Google sktool)
  • Geo-Targeting
12.00 pm – 1.00 pm







Lunch Break 1 .00 pm -1.45 pm
SEO Optimized Website








  • Onpage Optimizition.
  • Website Architecture & Design.
  • Page Architecture & Design.
  • Understanding Meta Data Elements.
  • Page Design.
    • Design and Content Guidelines. 
    • Use of Flash & Javascript. 
    • Technologies to avoid.
    • Lynx Browser. 
  • Page Usability.
  • Search & User friendly text. 
  • Unique Content. 
  • ROBOT Exclusion Protocol. 
  • XML Sitemaps.
1.45 pm – 3.45 pm









Tea Break 3.45 pm- 4 pm
Case Study
  •  Internet Marketing Case study
4.00 pm - 4.30 pm
Q & A
  • Open floor for Q & A
4.30 pm - 5.00 pm

Day 2 : Advanced SEO Skills

Topic Description Duration
Link Building











 
  • Undersanding Google Page Rank.
  • Components of quality links.
    (Tools - Langeriter Tool, Hub Finder ,Bad Neighbourhood Tool).
  • One Way Link , Two way , Three way Link building.
  • Link Building Process.
    (Tools - Blogs, Forums, Directories, Articles).
  • Understanding Hill Top Algorithm.
  • Link Bait.
  • Press Releases. 
9.00 am – 10.30 am












Directory Submission









 
  • Submission Process Overview.
  • Build and Test your site.
  • Pre-submission Checklist.
  • Types of Yahoo Directory.
  • Submission Steps to YAHOO directory submission.
  • Submitting To the Open Directory. Project (DMOZ).
  • Paid submission to directories.
10.30 am - 11.00 am









Web Traffic Analysis






  • Search Marketing Measurement and Tracking.
  • Web Metrics.
  • Importance of Web Analytics.
  • Web analytics tools.
  • Google Analytics.
11.00 pm – 12 .00 pm






SEO Spam






  •  Understanding Content Spam, Link Spam , Meta Spam and Spam Networks.
  • Script Based Spam
  • Common Script Based Spams
  • Redirects Agent-Based Spam IP
  • Delivery & Cloaking
  • SPAM removal steps
  • SPAM reporting resources
  • Google Sandbox
12.00 pm – 1 .00 pm






Lunch Break 1 .00 pm - 1.45 pm 
SEO Content Writing







  • What is Copywriting? 
  • Copywriting Framework.
  • SEO Copywriting Process. 
  • Copyrighting Best Practices. 
  • Code to content Ratio. 
  • CSS - Cascading Style Sheet. 
1.45 pm  – 2.45 am







SEO and Web 2.0









  • Social Media and link Building.
  • Latent Semantic Indexing.
  • Importance of Blog.
  • Importance of Social Bookmarking.
  • SEO for Content Management Systems. 
  • SEO for Local Search. 
  • SEO Tools.
2.45 pm – 3.45 pm









Tea Break 3.45 pm - 4.00 pm
Case Study
  •  Internet Marketing Case study
4.00 pm - 4.30 pm
Q & A
  • Open the floor for Q & A
4.30 pm - 5.00 pm


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