1. Industry Research & Analysis
- Research the current trend & state of your industry segment
- Evaluate the movers, shakers, and Industry reports
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2. Competitor Analysis
- Identify the major competitors – their selling & failing features
- Extract the SEO juices from your competitors
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3. Website Assessment & architectural audit
- Assess the architectural viability of the website from a Spider’s outlook
- Identify the usability drawbacks which might be reducing conversions
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4. Keyword analysis & research
- Analyze the keywords, Key phrases, Long tail keywords, and conversion oriented keywords
- Conduct social media research for the social trends of the popular keywords.
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5. Site code & Meta code optimization
- Analyze the meta tag data & site content with respect to the keyword analysis
- Streamline the non-meta code for efficient crawlability
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6. Content Optimization
- Evaluate the content balance between Search Engine specific content & Visual
optimization (usability) & conversion-centric content
- Analyze the keyword density for the page
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7. Link analysis & building
- Identify broken links
- Internal link evaluation & balancing
- Deep link evaluation
- External Link Building
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8. Site navigation analysis
- Evaluate the existing sitemap
- Evaluate the inter & intra-page linking
- Sitemap submission
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9. Search Engine & Directory Submission
- Submit the site to major Search Engine & Directories
- Identify Industry specific Search Engines & Directories for site submission
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10. PR & Reputation management
- Manage the Public relations through Press releases, Article submissions & net
boards
- Create a positive image through ethical means in net space.
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