SEO COURSE CONTENT

Day 1: Introduction to SEO :

• Importance of Search  
• What is Search Engine?
• How Search Engines Operate?
• Ranking Factors in Search engines ? Crawling, Indexing, Processing ,Ranking.
• Components of SEO Campaign

Day 2: Website SEO Evaluation :

• Introduction to on Page Optimization
• Website and Page Architecture & Design
• How to do Website Analysis using tools? (Tools - W3C,Rankquest)
• Analysis Of Site Competitors using tools.(Tools - Xinuereturns, SEO Centro, Compete, Webconfs)

Day 3: Keyword Analysis and Research  :

• Keywords
• What is Keyword Research? (Tools - Google Trends,Google Suggest,Google Insights)
• Effective Use of Keywords – Where & How (Tools - Google Adwords , Word Tracker , Google sktool)

Day 4: SEO Copywriting :

• What is Copywriting?
• SEO Copywriting Process.
• Optimizing Meta tags. 

Day 5:  Link Building:

• Link Building Overview
• Components of quality links.(Tools - Langeriter Tool, Hub Finder , Bad Neighborhood Tool)
• Link Types
• Link Building Process (Tools - Blogs, Forums, Directories)

Day  6: SEO Analytics: 

• Search Marketing –Measurement and Tracking.
• Web Analytics .
• Click Tracks & Google Analytics.
• Case Studies.
• Q and A.