- Search Engines have become a critical decision making tool.
- There are well over 10 billion unique searches done each month
- Over 40% of have a local Intent - Customers want to find doctors, lawyers, restaurants, plumbers, real-estate specialist, etc in their local area.
- These customers are very close to the decision making process
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If Customers Cannot find you online - you have Lost Business
- The potential to attract new customers via local search is huge
- Being present in Local Search Results is Not a Option anymore.
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CUSTOMERS and SEARCH ENGINES
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Users:
- User's local search may include a subject matter keyword coupled with a locality parameter.
- For example "pizza 01752" , "Pizza in Marlboro, MA","Awesome Pizza, Marlboro", etc.
Search Engines:
- Moreover if you just Type in "Pizza" in you area - Google will show you a map of Pizza restaurants in your area.
- Google guesses your location based on your IP and displays local restaurants.
- Reference - Google Blog : Google Becomes More Local
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TELEZENT LOCAL SEO PROCESS
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- Telezent can help you in your Local SEO process.
- We will first determine the right Keywords for your business. This process is called Keyword research.
- Then we do competition analysis to find out details about why your customers are ranking high
- Keywords they are using
- Links they are getting
- We research domain specific and location specific directories/websites.
- Then we do On-Page Optimization (Optimizing the content of your site in order to give you a chance to match these keyword searches)
- Put a business's address and phone number on all their site's pages.
- Use the hCard microformat as a component of local search engine optimization.
- Submit your website information to major and local as shown below
- Directories
- Local Search Engines
- Internet Yellow Pages
- Meta Search Engines
- Data Providers
- Blog Listings
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Email: support@telezent.com